Reduces click-bait faux articles/advertisements
Reduces click-bait faux articles/advertisements that consume cell data bandwidth while loading the ads and reduces my visual bandwidth required to see info I wanted in the first place. Some web sites seem to be mostly placeholders for click-bait ads.
I keep the app in the background to easily turn blocking off, because some websites, that I trust, dont load with blocking turned on.
TropicalD about
AdBlock - block ads on iPhone, v3.0.1